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BYD Q4. 2024 CAMPAIGN – CHOOSE YOUR HERO

Case study: For BYD’s Q4 “Choose Your Hero” Campaign, the concept is to personify each car model as a unique character. Each vehicle was given a distinctive hero color and emblem to reflect its personality.

Mission:
+ Brainstorming with team to refine the concept
+ Collabrate with 3D designer to design Main KVs

+ Red for the bold BYD SEAL
+ Yellow for the energetic BYD ATTO 3
+ Blue for the dependable BYD SONG
+ Green for the versatile BYD QIN
+ Purple for the premium BYD HAN

This approach created a dynamic and memorable identity system, making the lineup instantly recognizable while engaging customers on an emotional level.